Health Consumer Alert

An organization based in Abbotsford that calls itself Pro Life BC (if you look hard enough), has launched a disreputable Web site and advertising campaign under the banner of “Options BC”. It represents itself as a place where women can obtain nonjudgmental information and help regarding pregnancy and abortion.

Women accessing this organization will be given “information” that is medically and clinically inaccurate, and will not be given comprehensive referrals to any organization offering real options for an unintended pregnancy. This is a shameful abuse of the established right women have to reproductive choice.

Options for Sexual Health is a pro-choice organization which believes women should have access to all reproductive options. We deplore this effort to ride the coattails of our highly respected organization for the purpose of misleading the public at large, and women in particular. We are confident, however, that the public is smarter than the organization behind this hoax.